Facebook announced monday that it will extend its dynamic ads and canvas ad product to applications, along with launching a new product, app event optimization. app event optimization, available. Facebook app event optimization. what is facebook’s new “app event optimization”? in brief, it is a way to optimize and increase behaviors through facebook’s ad network. utilizing facebook’s unique algorithm, users of apps can expect specific call to actions and ads within their facebook event experience. what are facebook events?. App event optimization best practices learn how to find the right audience for your app. this webinar takes us on a deep dive into how businesses can optimize their campaigns to find customers more likely to take valuable actions in their app..
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